What’s a cup? What’s a cone? Otherwise, that transaction would get really weird. There are certain concepts that a customer needs to understand in order for them to do business with you.įor example, if you’re selling ice cream, it would be really important that the person that you’re talking to understand what a scoop is. It’s a foundational piece of content to your content strategy, and also to your customer’s journey. That’s where we get the idea of cornerstone content from. Then the rest of the structure was built out from around that, hence, “cornerstone.” It was the most important stone of the building- everything relied on that one piece. In the old days, if you wanted to build a building, you had to lay one piece of the foundation first, and that stone was placed at the corner. Now, cornerstone content has been around for a while in the content strategy world, and it comes from the way that people used to build structures. I’m Jeffrey with Overthink Group, and right now we’re going to look at those differences, beginning with cornerstone content. But there are some important, albeit subtle, differences between these four terms. If you’ve worked in content marketing for a while, then you’ve probably heard terms like “cornerstone content”, “skyscrapers”, “10x content”, and “pillar pages” used interchangeably. But what do they call that content? Pillar pages? Skyscrapers? There’s a lot of vocabulary to wrap your mind around-and sometimes it helps to step back and see where it came from. Case in point: even newcomers to SEO know about the benefits of long-form content. Influencers are always coining new terms to describe new tactics, and sometimes those terms overlap.Īnd that leaves marketers in a big bowl of terminology soup. One difficulty of working in marketing: the tactics change faster than the language around them. ![]() Send us feedback about these examples.“In the world of branded marketing tactics, your metaphor either dies, or it lives long enough to be confused with the other surviving metaphors.” -Harvey Dent (probably) These examples are programmatically compiled from various online sources to illustrate current usage of the word 'skyscraper.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. 2023 Now, to look at Lego bricks as a building material, picture a Lego skyscraper and measure the brick’s strength against the forces that architects and engineers design buildings, bridges, and other structures to withstand. Charles Infosino, The Enquirer, 15 Jan. 2023 The third base is on a skyscraper building in the commercial area. Maya Kachroo-levine, Travel + Leisure, 6 Mar. 2023 Paris is a famously low city (read: not a whole lot of skyscrapers), so the rare ninth-floor rooftop gazes over the Haussman buildings, offering unobstructed landmark views from one of the highest open-air bars in the city. 2023 At last count, KPF, as the firm is known, had designed more than 250 skyscrapers around the globe, including some of the tallest. Larry Buchanan, New York Times, 11 Mar. 2023 Iconic prewar skyscrapers like the Empire State Building were designed to this standard, and with this smallest unit in mind: a single rentable office 10 to 20 feet wide and about 28 feet from the windows to the common corridor. 2023 The first skyscraper in the city arrived in 1972: the 28-story Landmark Bank building at 100 SE Third Ave. 2023 Here, skyscrapers are pine trees, subway maps are trails and museums are art exhibits in the woods. ![]() Recent Examples on the Web The company made headlines again in September when its former chief financial officer died unexpectedly after jumping from a skyscraper in New York.
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